I apologize for not getting on this thing before now, I'm in the process of moving!
I will start up again in November! Have a Happy Halloween!
Cleighton!
Tuesday, September 29, 2009
Thursday, September 17, 2009
Forging a new path!
Did anybody catch the new Jay Leno show? It sounds a little like the old bride's saying,"Something borrowed, something blue, something old and something new!"
The Tonight Show was part of the fabric of the American psyche! It started in the fifties with Jack Parr, continued under Johnny Carson, then Jay Leno, and now Conan O'Brien. NBC took a real gamble to open the 10 O'clock slot to try to boost saging ratings. Leno has little to loose. Most of the money he made from the tonight show was socked away in investments and the bank. He lived off of the money he made from his stand up routine. He said himself " I took over the Tonight Show when it was No#1 and turned it over in the in the same spot. If this doesn't work out a couple of years from now if someone asks did you do something after the Tonight Show I'll just say No!" NBC however is in a very different spot. Conan is a very different type of talant. His audience has a completly different taste.
Conan will get a few of the Leno fans but those Leno fans on the whole will choose between their favorite 10 O'clock show wheather it's CSI Miami or whatever and the Leno show! Time will tell if it all works out but, nothing is a sure bet. If it doesn't, it will be NBC that turns Red and then Blue!!!
The Tonight Show was part of the fabric of the American psyche! It started in the fifties with Jack Parr, continued under Johnny Carson, then Jay Leno, and now Conan O'Brien. NBC took a real gamble to open the 10 O'clock slot to try to boost saging ratings. Leno has little to loose. Most of the money he made from the tonight show was socked away in investments and the bank. He lived off of the money he made from his stand up routine. He said himself " I took over the Tonight Show when it was No#1 and turned it over in the in the same spot. If this doesn't work out a couple of years from now if someone asks did you do something after the Tonight Show I'll just say No!" NBC however is in a very different spot. Conan is a very different type of talant. His audience has a completly different taste.
Conan will get a few of the Leno fans but those Leno fans on the whole will choose between their favorite 10 O'clock show wheather it's CSI Miami or whatever and the Leno show! Time will tell if it all works out but, nothing is a sure bet. If it doesn't, it will be NBC that turns Red and then Blue!!!
Thursday, September 10, 2009
Huge Marketing Mistake!
Okay, We've all seen advertising that missed the mark right? The most recent example that comes to mind was on the recent commercials for Jay Leno where he holds up a kid's menu and you see a monster eating a child. One that sends me reeling is the Burger King commercial dancing around having a Vanna White moment with the selected sandwich mentioned in the spot. First of all the outfit or costume the King is wearing looks anything but regal. But what really sets me off is the face on the mask is almost Mardigras like. It's more like the head of the devil you see in costume stores. Can you imagine this guy leaping and hopping up to a three year old kid in a stroller? The poor kid would go ballistic!
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